Illustrative project briefs

See your next project
take shape.

Recognisable challenges, concrete deliverables and sensible measures of success. Explore what working together could look like.

What we could create together

Start with the challenge.

These are illustrative scenarios, not completed client commissions. Suggested measures would be agreed during a real engagement; no client results are claimed. Imagery illustrates the service category.

Illustrative elearning / onboarding project imagery
eLearning / Onboarding

From scattered content to a first-week pathway

A growing team has slides, recordings and documents, but new starters cannot see what to learn first.

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The approach
A role-based LMS pathway with three short modules, a welcome video and a realistic first-week decision exercise.

What you receive
A pathway map, approved storyboards, LMS-ready modules, captions and a publishing checklist.

What we could measure
Completion, first-week questions and manager feedback on readiness.

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Illustrative elearning / compliance project imagery
eLearning / Compliance

Turn a policy into decisions people can practise

An annual compliance course is text-heavy and gives learners little chance to apply the guidance.

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The approach
A review of one existing course, followed by a branching workplace scenario and a short reinforcement video.

What you receive
A findings report, revised storyboard, an interactive scenario and an agreed assessment approach.

What we could measure
Decision accuracy and common misunderstandings before and after the refresh.

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Illustrative elearning / team capacity project imagery
eLearning / Team capacity

Move a learning backlog forward

An internal L&D team needs dependable help with course revisions, new requests and publishing.

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The approach
A prioritised monthly queue covering Articulate development, reviews and LMS updates.

What you receive
An agreed allocation of design hours, reviewed builds and a monthly progress update.

What we could measure
Completed priorities, turnaround and time spent on rework.

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Illustrative digital / business launch project imagery
Digital / Business launch

Give a specialist business a clearer offer

A consultant wins referrals but their website does not explain the service or make enquiries easy.

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The approach
A focused landing page, six coordinated social graphics and a short promotional edit using supplied assets.

What you receive
A responsive page, launch visuals, a 20–30-second edit and a tested enquiry route.

What we could measure
Qualified enquiries and visits to the contact page, if tracking is agreed.

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Illustrative digital / ai assistant project imagery
Digital / AI assistant

Help visitors ask the right questions

A service business repeatedly answers the same questions before it can understand a prospect’s needs.

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The approach
A scoped assistant using approved FAQs, a short project-intake flow and a clear human handover.

What you receive
A knowledge set, conversation paths, tested edge cases and a guide to maintaining the assistant.

What we could measure
Unanswered questions, handover quality and completed enquiry briefs.

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Illustrative video / artist release project imagery
Video / Artist release

Build a visual world around a new track

An independent artist has a finished song and needs a coherent set of release visuals.

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The approach
A visual direction, a music visualiser and three vertical promotional edits built around the song’s mood.

What you receive
An approved concept, a landscape visualiser, three vertical cuts and coordinated release artwork.

What we could measure
On-time delivery, audience retention and clicks to the artist’s release links where available.

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Illustrative video / book promotion project imagery
Video / Book promotion

Let readers step into the story

An indie author needs promotional assets that capture a novel’s atmosphere without retelling the plot.

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The approach
A story-led teaser, selected narration and short social cut-downs based on approved passages.

What you receive
A teaser master, vertical clips, captions and coordinated promotional graphics.

What we could measure
Book-page visits and sample downloads where tracking is available.

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